The embedded hardware verification challenge

LONGMONT, Colo.–Kozio is an embedded software company that may have the coolest offices in the business. Located in a planned community not far from Interstate 25 north of Denver, Kozio engineers enjoy a spacious office on the second floor, near a wine bar, cafe and other commercial establishments, some of them right beneath their feet. Some employees walk just a


How embedded electronics elevates winemaking

WOODSIDE, Calif.–There are countless technology executives who attach themselves at the hip to the wine industry, either as connoisseurs, investors or outright owners of wineries or vineyards. Then there’s T.J. Rodgers. The Cypress Semiconductor CEO has invested millions of  his own dollars, blown holes in hillsides and stuffed rootstock into steep-sloping hills and imported special German mechanical harvesters, all in


So simple a sales guy could build it

HUNTSVILLE, Ala.–You know the caricature of the electronics sales rep: A tassel-shoed dandy who takes calls in between putting and chipping, who has a hard time remembering his college Engineering 101. More design resources They look at you with fear in their eyes when a customer asks a technically challenging question, and that's why he brings you to his non-golf


It’s about freedom

TOWSON, MD. — Adam Nepp and Scott Wohler have known each other for many years. They're friends. They're now business partners, which raises two interesting questions about the nature of startup innovation. 1. How often does a friendship hold up under these circumstances? 2. And what does it take to start walking the tight-rope startup when you've each been working


“We chose not to stick with that”

MIDDLETON, Wisc.–Rob Scidmore and his brother Dave found themselves out of work after the telecom meltdown in 2002. In fact, Rob said most of his family was out of work thanks to that situation. “We chose not to stick with that,” he said dryly. So, over beers at a local pub that no longer exists they and friends hatched the

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The Way Back Machine

The Way Back Machine

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