23 May 2012
AUSTIN–National Instruments is celebrating 35 years as an innovative, growing electronics company, so what better place to hold another innovation panel?
This time, NI folks brought their own innovation to these panels by inviting employees to attend. We crammed 60 into a room and then arrayed four NI folks before them to tackle issues as broad as global competitiveness and engineering talent sets.
They were, in order of appearance, Joel Shapiro, business development manager in renewable energy; Ben Black, systems engineer, simulation and advanced control; Jamie Smith, director of product marketing for embedded; and Ray Hsu, who serves as a bridge to the academic community.
The entire 28-minute session is embedded below, and here are some outtakes, with links to their spot in the video:
+Right up front I wanted to know from Joel what he was seeing in renewable energy design trends around the world (0:40).
+ From Jamie, I wanted to know how an established company with profitable lines of business stays competitive without cannibalizing its successes (5:55). Smith went on to discuss some interesting applications areas that he thinks will grow rapidly in the coming years (8:02).
+ When I wondered about how a big, growing company nurtures innovation at the team level, Black said the key was mobility (17:37).
+ What are some assessments of some of the big challenges confronting NI and the industry in general? For Smith, design complexity looms scary and large (22:07).
Here's the complete session: