Innovation in (building) design

21 September 2011

MIDDLETON, Wisc.–Let’s face it, most successful engineering companies live and innovate in ugly buildings.

It doesn’t matter whether it’s the East Coast, the Midwest, the South or Silicon Valley, where thousands of bland buildings have been “stamped out by armies of architects and builders who, long before, abandoned the notion of excelling at their craft.” (“Requiem for an era“)

Get ‘em up, get ‘em populated and start cranking on design.

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Some think about it, however. After all engineers can spend half their waking days in these buildings. In the 1990s, AMD built a Parthenon of sorts in Sunnyvale, a bit over the top for my tastes.

Electronic Theater Controls here has taken building design to heart, creating not only a highly functional building and factory floor but a breathtaking one as well.

Tim Nolan, a longtime EE Times reader, invited us to stop by, just so, I suspect, he could spring a fantastic sensory trap on us. I’ve never seen anything like it, and when I entered the lobby for the first time, I was completely speechless. It just goes to show that innovation can exist on so many levels in our world.

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