27 July 2011
ARLINGTON HEIGHTS, Ill.–The roller ball as a controller in video arcade games is iconic; so much so that Arlington Heights, Ill.-based Incredible Technologies (IT) incorporates it in its logo as the dot in the “I.”
If you’ve been to a bar at any time in your life, you’ve probably played IT’s Golden Tee Golf game, the most successful video game in history outside the home.
The company recently celebrated 25 years as a going concern and is driving its system design into the 21st century, where its games not only are connected to the Internet so players in various locations around the country can compete against each other for high score, but also enable players to upload holes-in-one to YouTube. It’s clearly not your father’s video golf game!
Steve Jaskowiak, IT’s vice president of engineering, has seen enormous technology change in recent years. The company’s challenge is to evolve its games with the right features and not alienate an enormous user base that is comfortable and familiar with their consoles’ game play. The company’s technologists are also keen to keep the games a vital part of any location’s diversions when televisions, juke boxes, mobile phones and iPad all compete for an individual’s time.
He gave us a tour of the company’s headquarters in Illinois and talked about game-console innovation and the companys’ other offerings, such as Silver Strike Bowling and Target Toss Pro: