25 September 2012
If Drive for Innovation looks a little different today it’s because we’ve redesigned our site as we roll into year two of our award-winning project.
We’ve taken all the fabulous content we’ve collected since we began driving around the country in July 2011 seeking out electronics-innovation stories and packaged them in a more navigable, eye-catching way.
With our new look, we’ve tweaked our content organization as well. Gone is the On the Road category (because the drive has ended after 12 months and 33,000 miles driven). Now we’re organizing content by major tags, such as Teardown, Electronics, Design/Supply chain, and Innovation. Click on any one of those boxes or tags and you’ll be brought to the latest relevant articles. This gives us flexibility in the coming year to change topics as some get more popular than others. The articles below the carousel on the home page are the latest articles we’ve posted, regardless of tag.
We continue for another year telling stories of invention, adversity overcome and engineering success from the road and around the electronics world. If you’re new to the site, or want a refresher, head to our Way Back Machine page for background on the ground-breaking project and links to the various multimedia components, where we’ve published hundreds of stories, videos and photos that revealed and illuminated the faces and human spirit behind deeply technical inventions.
Why should you care?
You should care because the Drive for Innovation is about you and your work, which forms the basis of our collective future and the future of our children and grandchildren. Without electronics, without innovation, there really is not much of a future.
So you can read about amazing innovation and you can contribute by telling us your stories as well, either as a series of comments or more directly: drop me a line at Brian.Fuller@ubm.com and let’s chat. As we learned on the road, there is almost unlimited engineering creativity out there.
Together we can continue to push the boundaries of our collective drive to innovation in the 21st century.