31 May 2012
CHANDLER, Ariz.–Most of our Drive for Innovation stops are divided neatly into two parts: Talking about the car and letting people drive the Chevy Volt for themselves. And then we talk to key people about a given company's technology and products, where they're innovative, and why people should care.
We decided to combine the two here at Microchip. We coaxed Dan Termer, vice president of the Vertical Markets Group, and Nick Dickson, global automotive applications manager, into the Volt for a drive around sunny, warm Chandler. Termer is the guy who has helped build Microchip's automotive business from essentially nothing to a significant chunk of the IC vendor's overall revenues.
He and Dickson took us for a tour, and the longer the drive went, the more intriguing the conversation inside the car became. Shifting LED headlights to avoid blinding oncoming drivers? Cameras that give you a bird's eye view of your car? Say what??