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We worry a lot about Moore’s Law running out of gas right about now. Now comes former AMD CEO Hector Ruiz with this piece on Harvard Business Review’s blog: “There, however, is a possible “off-ramp” to Moore’s Law that offers [...]
LOS ANGELES–So often, we get ahead of ourselves a consuming public, especially when it comes to technology innovation. Take power generation and smart-grid management. We know that electronics that drive enormous efficiency gains on the grid. After all, our smart [...]
By Malcolm Fuller, contributing writer SANTA CLARA, Calif. – You wake up in your chilly San Francisco apartment (or any chilly place for that matter), and your first instinct is not to crank up the thermostat several notches (too expensive!). [...]
By Brian Fuller We’ve written all lot about the quickening pace of innovation in automotive electronics design. And you’ll recall the centerpiece of the first part of the Drive for Innovation was an all-electric Chevy Volt, which took us around [...]
Automotive electronics design trends
31 May 2012
CHANDLER, Ariz.–Most of our Drive for Innovation stops are divided neatly into two parts: Talking about the car and letting people drive the Chevy Volt for themselves. And then we talk to key people about a given company's technology and products, where they're innovative, and why people should care.
We decided to combine the two here at Microchip. We coaxed Dan Termer, vice president of the Vertical Markets Group, and Nick Dickson, global automotive applications manager, into the Volt for a drive around sunny, warm Chandler. Termer is the guy who has helped build Microchip's automotive business from essentially nothing to a significant chunk of the IC vendor's overall revenues.
He and Dickson took us for a tour, and the longer the drive went, the more intriguing the conversation inside the car became. Shifting LED headlights to avoid blinding oncoming drivers? Cameras that give you a bird's eye view of your car? Say what??
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