17 May 2012
MADISON, Ala.–Spoiler alert: This has nothing to do with electronics but everything to do with innovation.
Many of you reading this have had experience working a trade show for your company. It's expensive to rent the space and even more expensive to acquire and manage the materials you use for your booths. What if you could buy a light-weight, cardboard kit, assemble it in a few minutes at the exhibits hall, and then knock it down and walk away once the event was over?
That's the idea with Out of the Box Exhibits, a company here backed by engineer and serial entrepreneur Bruce Imsand, whom we profiled at MaxVision. MaxVision, not coincidentally, is located right next door to Out of the Box.
The idea is simple, and Imsand tells it in a very straightforward manner. And when he says "you have to assume everyone's an idiot," he's not disparaging the customer, he making an assertion about great design: